Recently, the Australian government has been running some insipid (taxpayer funded.. grr..) ads promoting their "action" on climate change (which includes being one of 2 countries NOT to ratify the Kyoto accord .. ahem).
This ad aired during the AFL grand final this past weekend, which is the largest TV event of the year in Australia. It was funded by a people movement called Getup!
It's amazing (and very refreshing) to me to see the public really driving this issue much, much more than politicians. They just seem to constantly be catching up with the general population's opinions on the matter.
Have a look.. even if you haven't seen the original, it's pretty funny