Sometimes stats just crack me up!
Earlier today an advertiser was pointing at some stats in Alexa as a basis for advertising on a Tupela site. Now while I understand the need to try and get some idea of how popular a site is before putting advertising money in it, it really cracked me up because Alexa is known to be seriously flawed (plus, they didn't bother asking me if there was any validity to the stats or not).
This was illustrated even more when I was checking out some new features Alexa is now showing in its ranking of Travellerspoint:
1. the breakdown per country of where most users are coming from (here's a screenshot for TP)
2. the real cracker, where Travellerspoint ranks in each country in terms of popularity!
Yes folks, that's correct. In Norway, Travellerspoint is the 227th site in terms of popularity and even more impressive, in Australia only 298 sites are more popular than Travellerspoint!! Now I wonder, could that possibly have anything to do with the location of Travellerspoint staff???
Of course the numbers are fun to watch and do provide a broad sense of popularity, but it's important to realize how easily these are influenced by a few people who visit a site a lot! Now if only we could attract some more traffic from the States; perhaps we should set up an office there too?!